Digital technology has changed every industry it has touched. The question that is often being asked is, “where is professional photography headed?” I think we can garner some clues from the music industry. Digital music has changed the way we experience music. From the first MP3 players to the IPod, we now take our music everywhere, listen to less radio, buy fewer CDs and buy our music by the slice from numerous web sites. I am already seeing that this same technology is changing how we experience our photographs. We carry them on our phones, use them as backgrounds on our computer and email them to friends and relatives.
Traditionally professional photographers are reluctant to release their income generating files (used to be negatives). After all , there is money to be made selling prints and some photo operations (can you say Wal Mart?) rely totally on the sale of prints. If that mass outfit gave you the file, for that whopping $1.50 sitting fee, and you went and made your own prints they would go out of business very quickly. Releasing files is touchy subject among professionals.
So my question is, how important is it to you to have your digital files? Let me know. And if you want your files, tell me how you wish to use them in the comment section.
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